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London calling …

At the occasion of the Global Sports Forum Barcelona this March Seb Coe stated that the development of tourism in the case of Barcelona was a success story that London had studied carefully for hosting the Olympic Games this summer.

As most cities bidding for or hosting the Olympic Games cite a growth in tourism as one of their main objectives, and with London 2012 at our door steps, it is worthwhile to have a closer look at the relationship of Olympic Games and Tourism.

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